Talkoot blog
Strategies earned while solving ecommerce complexity at scale.
Do people read product descriptions?
Yes, people read product descriptions—and they drive conversions. Here are 6 reasons strong copy is your PDP’s secret sales weapon.
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Every company tells stories about their products. Great companies make products about their story.
Great brands are about more than what they make and sell.
Product Storytelling
In Today's Digital World, Consumers Are Rewriting the Rules
Winning the Digital Shelf
Article Reaction: Why Direct To Consumer e-commerce Brands Are Winning Over Retail
In the new era of Direct-to-consumer, brands are beginning to recognize that the story you can tell about your product, is PART of the product.
Winning the Digital Shelf
I'm in love. And his name is Talkoot.
Product Storytelling
My view from MAGIC: Smiles and hope amidst dramatic changes of retail
Several of the seminars changed my perspective on retail from that of a fish flopping about on dry land to something more akin to a rising phoenix.
Winning the Digital Shelf
Gen XYZ and the New Retail Reality
The old way of treating a generation as another target market, misses the more important retail revolution that is remaking the entire consumer landscape.
Winning the Digital Shelf
Perfect or Interesting? Choose One.
In an era of airbrushed supermodels and Mcmansion subdivisions, we are all too starved for interesting to crave perfection.
Product Storytelling
Filling the gap in ecommerce
Today we are excited to share a sit-down conversation between Brian Hennessy, Talkoot’s Co-Founder & CEO and Mike Hodges Co-Founder & CEO at Macarta.
Winning the Digital Shelf
Embracing agility at the most critical moment of the shopper's journey
Product Storytelling
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