Talkoot blog
Strategies earned while solving ecommerce complexity at scale.
Do people read product descriptions?
Yes, people read product descriptions—and they drive conversions. Here are 6 reasons strong copy is your PDP’s secret sales weapon.
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What is your chair saying about you behind your back?
All of us use chairs to remind ourselves what we believe is important in life.
Product Storytelling
Story Cheat Codes
How to avoid the four biggest writing mistakes everyone makes.
Product Storytelling
Why Direct to Consumer
Direct to consumer is here to stay. By creating connections, telling stories, and resourcefully applying data, D2C brands stay ahead in the e-commerce game.
Winning the Digital Shelf
How Madewell Kept My Flight of Fashion Fancy From Ever Leaving the Runway
I love jumpsuits. Because in a jumpsuit, all things are possible. But can I pee?
Winning the Digital Shelf
Ecommerce and blockchain in 2021: opportunities and challenges
We examine how blockchain can foundationally impact eCommerce, and the pitfalls associated with implementing new, still in development tech.
Winning the Digital Shelf
Fashion, Footwear and Beauty: Three D2C Winners
What are the top DTC brands in fashion, beauty, and footwear categories, and how do they manage to keep their product story straight?
Winning the Digital Shelf
Want to raise your ecommerce conversion? Stop writing product descriptions.
Product descriptions describe what you're selling. Product stories let people know why it matters.
Winning the Digital Shelf
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